| Unedited letter from Lifetime Learning Systems to Matador:
November 5, 1996
Ms. Carrie McLaren
Matador Records
676 Broadway, 4th Floor
New York, N.Y. 10012
Dear Ms. McLaren: Per your request on our email is enclosed
information on Lifetime Learning Systems - what we do and
who we are! It is my hope that we can meet before the end
of the year so I can show you in person some of our programs.
I promise you will find them interesting.
Lifetime Learning System creates, produces and distributes
corporately sponsored educational materials to two markets:
the Youth market which is defined as preschool through college
and the Senior market which is defined as active adults 50+.
Over the past 19 years we have developed over 1600 programs
for close to 500 corporations. Companies such as General Motors,
Johnson & Johnson, Lever Brothers, General Mills, ABC, NBC
and Hasbro Toys have all benefitted from the increased exposure
we have been able to deliver through our database of 2.1 million
teachers who reach 63 million students and their parents and
10,000 Senior Activity Centers with 3.83 million active members.
All of our programs are custom-designed to achieve our client
objectives. Some of our programs communicate corporate or
cause-related issues such as environment or health or safety,
while others are more marketing and product focused. Some
of our programs are in print while others are on video, on
websites or on computer discs. I have attached a sample list
of our clients for your review.
Lifetime Learning Systems is also able to offer you other
options to market your message within the educational arena.
Our new association with The Weekly Reader Magazines (they
reach 65% of all school kids) and Channel One (they are in
12,000) schools) offer your clients a variety of unique multimedia
marketing options...
A sample page from Lifetime's media kit:
Lifetime Learning Systems/Case Studies
BUILDING AN AUDIENCE
Warner Bros./Amblin Entertainment
Producing "Tiny Toon Adventures"
OBJECTIVE: Increase viewership during the first season of
the animated television series, "Steven Speielberg Presents
Tiny Toon Adventures."
RESULTS: Almost 70% of teachers who received the program reported
that their students watched "Tiny Toon Adventures" on TV.
Tri-Star Pictures/Eastman Kodak
The Lessons of "Glory"
OBJECTIVE: Explore themes such as honor, freedom and commitment
demonstrated in the film "Glory".
RESULTS: Approximately 16 million students viewed a special
video based on the film.
MGM/United Artists
All Dogs Go To Heaven
OBJECTIVE: Increase viewership of the animated film "All
Dogs Go to Heaven" by focusing on the importance of friendship,
communication and working to make dreams come true.
RESULTS: Each kit reached approximately 176 students for a
total program reach of 1,760,000. Of the teachers surveyed,
over 96 percent saw the need for educational materials to
help students choose and learn from home videos.
TRAFFIC BUILDING
Denny's Inc.
Pass the Manners, PLEASE!
OBJECTIVE: Teach students the importance of good table manners.
RESULTS: The program reached almost 1 million students.
Cole Vision Corporation
The Eyes Have it!
OBJECTIVE: Teach students and their parents the importance
of proper eye care.
RESULTS: The program reached 3.8 million students. More than
90 percent of the teachers distributed a coupon offering students
and their families a free eye exam at their local Sears Optical
Center.
The Stride-Rite Corporation
The Stride Rite Learning Kit
The Stride Rite Traffic Safety Kit
OBJECTIVE: Increase store visits by offering premiums tied
to classroom learning.
RESULTS: One program included a take-home piece that could
be redeemed in Stride-Rite stores for a free traffic safety
kit. The other included a coloring contest in which enteries
were submitted at a local Stride-Rite.
|
