| Unedited copy of a letter we received from Star Broadcasting
in response to our query.
Matador Records
Carrie McLaren
Director of Advertising
676 Broadway
4th Floor
New York, NY 10012
Dear Carrie:
It is my pleasure to inform you of anew and exciting opportunity
for Matador Records to deliver their messages "where
the action is" -- in schools.
We are a company serving the school community as a business
partner. STAR Broadcasting, Inc. provides a music service
interspersed with advertising messages that enhances the environment
of the school -- relaxing students, relieving stress and providing
an enjoyable atmosphere.
STAR Broadcasting, Inc. would very much like to have
Matador Records be a part of our broadcast medium that
has been carefully conceived and poised to deliver solid results
against a specific demographic. Never before has a broadcast
medium combined a commitment to scholastic development with
entertainment and commercial enterprise.
The sole purpose of the STAR Broadcasting network
is to reach the nation's student audience in a totally unique
way that benefits both business and public education.
The STAR network has several benefits, these are
just a few to keep in mind:
- STAR delivers real consumers with incredible product
decision making ability and buying power.
- STAR reaches students when and where no other media
can reach them -- during their free time in school
- Matador Records messages and support cannot be
missed. The level of competitive noise is lower than other
media.
- On a per school basis Matador Records has the opportunity
to distribute promotional materials (coupons, products,
brochures, etc.).
- Capture their attention with a mixture of contemporary
music interspersed with messages from your company.
- STAR supports America's schools and its students
in a monetary and educational way that is vital to your
company's image.
- You are assured of audience delivery as promised. And,
as a front-end supporter, you get preferential treatment
in access, availability and rates for the 1996-1997 school
year.
The audience Matador Records will reach is pure
in that you will have a targeted listener specific to the school
market. Unlike other forms of media where the shotgun approach
is utilized in order to reach a desired audience, often wasting
advertising dollars on an unwanted listener.
STAR Broadcasting, Inc. is prepared to assist you
in developing a plan specific to your needs and maximizing
the results of your marketing budget, targeting an audience
to your exact specifications.
We're excited about STAR Broadcasting, Inc. And we
think you will be too, I am confident we can provide outstanding
results for Matador Records both through the use of
our network and because of our marketing knowledge of schools.
I would like to talk with you as to how we can be a part of
your media plan and make STAR Broadcasting work for
you.
Sincerely,
Scott Plum
Marketing Director
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