Ray Gun: Ray Gun is to the '90s what
Rolling Stone was to the '70s.
Spin: Spin is the to the '90s what Rolling
Stone was to the '70s.
Swing: I want people in their twenties to think of
Swing the way a generation in the '60s thought of Esquire.
Wired: Looks like Vanity Fair should, reads
like Esquire used to.
P.O.V.: Forbes + Esquire minus Norman
Mailer, country club, and seersuckert suit = P.O.V.
Film Threat: Imagine Details with a focus
entirely on independent movies.
Plazma: Rolling Stone minus its greedy, marketing-powered
heart.
AP: Does a better job of covering the alternative
music scene than Spin.
Bikini: The Playboy of the '90s.
Paper: The Vogue of the down-low universe.
-- Carrie McLaren
